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Design Projects
Bigtincan’s

RolePlay AI


I managed a team of designers to create RolePlay AI, a feature that helps sales reps practice and refine conversations with an AI partner. My focus was on leading the research, guiding the design direction, and ensuring the solution was scalable across contexts.


  • Led designers through research, ideation, and design reviews to shape the experience.

  • Owned the research strategy: scenario mapping, persona alignment, and usability validation.

  • Maintained consistency and alignment with the broader product vision while enabling creativity.