Product


How I Work



My approach is about connecting real user needs with scalable business value.

I see product design as the balance of data, empathy, and intuition — as Josh Porter’s Venn diagram shows, great design happens where these three intersect.

From discovery to deployment, I combine evidence, user understanding, and design instinct to guide decisions. The result: features that are not only usable and feasible, but also meaningful and impactful.


Check my recent projects

Alastair Simpson / Josh Porter




Product

How I Work

Design

Selected Projects

Manager

How I Lead





About me / LinkedIn